When I visited a few chocolatier stores I observed that everyone of them is selling the chocolate from specific concepts. They create concepts by giving the chocolate an unusual forms and unique window designs for each concept.
As I interviewed people some of them told me that they could prefer one chocolate just because of its shape or presentation type. Chocolate manufacturers produce chocolates in various forms of various objects. Because they know objects that took apart from their contexts attract people already. However the material here, food, is the factor which increases this attraction.
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